Refreshing and unleashing PepsiCo’s employer rebrand
Showcasing a unique culture that reflects its broad consumer portfolio and opportunities to attract and retain the best talent.
PepsiCo’s employer brand is essential to company success with:
77
countries
318,000
employees globally
500
brands and products
PepsiCo’s employer brand refresh
As a global leader in food and beverages, PepsiCo embarked on a mission to refresh its employer brand. This initiative aimed to highlight the company’s diverse offerings and connect employees with the impact of their daily work. With a vast workforce across numerous regions, PepsiCo faced the challenge of creating a unified brand identity that resonated globally while allowing for local adaptations.
Empowering local stakeholders
Activating the employer brand across a decentralized workforce while maintaining global consistency was a significant challenge. PepsiCo needed a solution to facilitate the development of a consistent visual identity and effectively engage stakeholders.
“Papirfly is a tool that everyone feels empowered to use. We made sure that we set it up so that folks could take the templates and use them to build assets that are still customized but also maintain the global brand.”
Sally Elbassir
Associate Manager of Global Talent Attraction & Engagement
PepsiCo
Papirfly’s role in empowering PepsiCo
PepsiCo partnered with Papirfly to implement a comprehensive brand management platform to tackle these challenges. The solution provided by Papirfly included:
- Unified Visual Identity: Clear guidelines on brand usage for all stakeholders.
- Streamlined Processes: Tools for creating on-brand collateral efficiently.
- Digital Asset Management (DAM): A centralized repository with pre-approved assets.
- Local Adaptation: Flexibility for local teams to add cultural nuances.
“It was challenging to maintain brand consistency. All it takes is a little tweak here and a little tweak there, and then suddenly your brand doesn’t look like your brand anymore.”
Sally Elbassir
Associate Manager of Global Talent Attraction & Engagement
PepsiCo
Driving employer brand implementation
Papirfly provided tools to educate teams on brand guidelines, centralize digital assets, and streamline asset creation. This allowed PepsiCo to deliver consistent brand messaging and empower teams with the necessary resources. PepsiCo gained a customized brand platform, offering a single source for brand guidelines and assets, ensuring consistency across regions.
Enhanced asset creation and workflow efficiency
Papirfly transformed asset creation, enabling in-house production of day-to-day assets and freeing agency budgets for specialized work. The platform also optimized campaign execution and workflow management.
Empowered teams
Since implementing Papirfly, PepsiCo has effectively empowered decentralized stakeholders and maintained brand consistency across employer branding activities, achieving clear communication and a cohesive visual identity.
“Papirfly has transformed the way we work with agencies. We can use budgets to focus on the more complex creatives, and with both parties using Papirfly’s DAM, agencies can understand our brand and access pre-approved photography and other assets with ease. It’s been a game-changer.”
Sally Elbassir
Associate Manager of Global Talent Attraction & Engagement
PepsiCo
Futureproofing employer branding
PepsiCo is future-proofing its employer branding efforts by attracting, nurturing, and retaining top talent to remain a global employer and brand of choice. Working with Papirfly’s specialists, PepsiCo continues to enhance its employer brand content creation and management. To learn more or watch out webinar in partnership with Pepsico click here.
